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Starbucks' success in running a coffee chain is not just about coffee.

Starbucks' success in running a coffee chain is not just about coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2015-01-30
Starbucks

Starbucks "Foreign Brand" misread by Chinese people

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-06-11
Enjoy the city coffee life with coffee fragrance

Enjoy the city coffee life with coffee fragrance

In many cultures, cafes are often poets 'writing rooms, art living rooms, and places where many intellectuals and artists like to stay. They may rely on coffee more than three meals a day. Whether it is a simple two or three small tables on the street or an elegant cafe with soft sofas and music, enjoy strong coffee anytime and anywhere, and also enjoy throwing.

2014-08-15
The success of Starbucks in China is not only coffee but also sentiment.

The success of Starbucks in China is not only coffee but also sentiment.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2014-12-03
Barista prospects How to develop this career as a barista

Barista prospects How to develop this career as a barista

The newly announced sixth batch of new professional baristas in the country has been rated by many experts as the new profession with the lowest entry conditions, the best prospects and the most suitable for young people. In recent years, the coffee industry has developed faster and faster. Almost every city has different styles of coffee shops. According to statistics, the shortage of baristas in Beijing, Shanghai, Guangzhou, Qingdao, Chongqing, Chengdu, Guizhou and other large and medium-sized cities is 80,000.

2016-06-13
The thinking caused by a cup of Starbucks coffee is not simply making coffee.

The thinking caused by a cup of Starbucks coffee is not simply making coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2015-06-10
Rome coffee is delicious.

Rome coffee is delicious.

Like a country, there can be many reasons, perhaps a romantic picture, a cup of two or three euros strong fancy coffee enough. Chen Meng's trip to Italy was like this in his mind. It is rare to see tall buildings like Lujiazui in Italy. Like many European cities, Italy has many historical buildings that are not tall. Chen Meng married a couple on the streets of Italy

2014-04-27
Coffee common sense many drinks in the United States are Starbucks coffee fast food.

Coffee common sense many drinks in the United States are Starbucks coffee fast food.

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-05-04
China Internet thinking Cafe Top100

China Internet thinking Cafe Top100

Among the cafes throughout the city, Wen / Mo has a relatively special kind of storefront, which is not only a place for business talks or rest, but also closely related to entrepreneurship. This kind of Internet cafe is also called mass creation space, as its name implies, it is the place where many people discuss to start a business. In other words, these cafes provide a platform for entrepreneurs to communicate and discuss.

2015-06-26
Go into the world-famous cafes to taste the city culture

Go into the world-famous cafes to taste the city culture

Sitting in a cafe sipping a drink is the best key to a city's culture. Coffee is a necessity in the life of Westerners. In terms of social function, the coffee shop is a bit like a Chinese teahouse: its emergence creates a public space and flattens the class distinction, and as prices fall, people from all walks of life can go for a drink and take part in gossip. After a few days

2015-09-10
Will coffee be your only motivation to travel?

Will coffee be your only motivation to travel?

Coffee may not be the only motivation and reason for you to travel, but it is a meaningful mental journey. The hotlines promoted by major travel agencies in Guangzhou can really dig up a lot of unknown coffee culture. This shows that every trip you travel, each route is full of nutritious common sense, when you run all over the world, a lot of scenery are like

2015-05-20
Hot registration for the 2015 China Coffee Federation Cup Coffee Brewing Competition in Guangdong, Hong Kong and Macao!

Hot registration for the 2015 China Coffee Federation Cup Coffee Brewing Competition in Guangdong, Hong Kong and Macao!

The China Coffee Federation Cup Coffee Brewing Competition was set up in Beijing, Shanghai, Guangdong, Hong Kong, Macao and other places. On September 10, 2015, the Guangdong-Hong Kong-Macao Competition was held at Pazhou China Import and Export Commodity Fair Hall 3.1 in Guangzhou. Registration is now accepted! China Coffee Alliance (CCL), a simple but full of weight, is a large collection of coffee industry. Not only to be successful.

2015-08-10
Coffee Life Guangzhou Tianhe Business Circle Coffee Taste Speed Rhythm

Coffee Life Guangzhou Tianhe Business Circle Coffee Taste Speed Rhythm

Work in Tianhe business circle, you are nervous; work in Tianhe business circle, you are happy, both sides of the road, large and small coffee shops no less than ten, different customs. If divided according to the rhythm, the cafes in this area are no more than two kinds of speed, fast like a flowing water, slow like a slowly flowing stream. Among them flavor, Jun from the taste of fast-paced coffee time, loose a loose. morning

2015-06-11
Boutique Coffee Culture Journey Coffee Bean Culture Around the World

Boutique Coffee Culture Journey Coffee Bean Culture Around the World

Coffee may not be the only motivation and reason for your trip, but it is a meaningful trip to the aftertaste. Guangzhou major travel agencies to promote the hotline, but also really can dig out a lot of unknown coffee culture. This shows that every trip you go out, each route is full of a lot of nutritious common sense, when you run all over the world, a lot of scenery is like

2015-04-01
Starbucks '

Starbucks '"foreign brand" misread by Chinese people

Starbus is a very inexpensive popular drink in the United States, which is regarded as a fast food in coffee, but immigrated to China, it has become one of the elements of fashion and elegance. The nature is completely altered.

2014-05-19

"Coffee War" broke out in Zhengzhou

Coffee movement, from the north to Guangzhou to the Central Plains just over a month, Man Coffee suddenly became popular in Zhengzhou, just as it suddenly became popular in China in 2012. In 2013, fashionistas in Zhengzhou unexpectedly set off a trend of basking bears on Weibo. The Teddy Bear Baby order, which can only be hugged but not owned, has become the love of the girls scrambling to take pictures together. In the store

2014-06-11
Let's play fashion culture together in the cafe

Let's play fashion culture together in the cafe

There is a famous coffee saying: I am not at home, I am in the coffee shop; I am not in the coffee shop, I am on the way to the coffee shop! Why do many people leave coffee at home and deliberately go to cafes? I think this is because coffee drinking is not just coffee drinking, it is a culture, it is a way of leisure. People in many parts of the world understand and understand in different ways.

2014-08-01
High blood pressure, no coffee.

High blood pressure, no coffee.

I'm under 50, but I'm fat, and I've had high blood pressure for four years. Recently I read a few articles about the wind on horseback, psychology always feels uneasy, what should we pay attention to more the patient that cardiovascular disease crosses sexual life? Reader: Mr. Zhang Answer Expert: Zhang Suping, Chief Physician of Neurology Department of Guangzhou City Red Cross Hospital, is a sudden medical death, which is common in patients with

2014-07-29
There are 40 cross-border cooperative cafes for Tsinghua students throughout the country this year.

There are 40 cross-border cooperative cafes for Tsinghua students throughout the country this year.

On June 28, two alumni from Tsinghua University, Liu Minghui, founder of Yunnan Aixing Coffee, and Mei Xiangrong, founder of Pacific Century Law firm, opened their business in the beautiful seaside city of Qingdao. Yunnan coffee fragrance Qingdao, driving into the lawyer's office, this is a cross-border cooperation between the Chinese coffee industry and the legal profession. At the opening ceremony, PCG Law firm worked together all over the world.

2015-08-07
The rise of

The rise of "clothing + Coffee" mash-up mode in coffee industry

Nowadays, it is not uncommon for coffee shops in shopping malls to gather together, as is the case in Hangzhou. Careful people can find that it is normal to have 3-5 coffee shops in a shopping mall. In the past two years, the rapid development of the coffee industry in China has made people have to give a thumbs up, precisely because the Chinese market has great potential, even a lot of

2015-06-12
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